1. Basic Local SEO Ideal for a business looking for a suburb based local SEO presence.  Includes 5 Keywords.  Duration: (Recommended) 12 Months
2. Normal Local SEO Includes 10 Keywords.  Duration: (Recommended) 12 Months
3. Advanced Local SEO Ideal for a business looking for a capital city (or other city or regional hotspot) based local SEO presence.  Includes 15 Keywords.  Duration: (Recommended) 12 Months
4. Multi Location Local SEO.  Includes 25 Keywords.  Ideal for businesses with up to 5 locations, working on a local SEO presence for each of the locations.  Duration: (Recommended) 12 Months

• Website URL. 
• Hours of operation 
• We would request 2 reviews per month.

• We will take the correct NAP (Name, Address, Phone) from you
• We will either create a new Google Places profile or optimise the current one
• We will approve reviews provided and post them to the Google Profile, from different sources at different frequencies to keeping them looking organic.
• We will build citations in local directories using the NAP given
• We will approve other reviews provided, and use these ones for posting on the business’s profile on the directories such as Yellow Pages etc.
• We will provide a Monthly Google Maps Ranking Report, Analytics Report & Work Report

• The map moving from the right hand side of the page (among Adwords listings) to the left (within SEO listings)
• The number of listings displayed on page 1 changes.
• At the writing of this document, a recent change was to both move the local listings within the organic SEO results, and reduce the number of page 1 local listings to 3. This made the local SEO listings much more competitive than they were previously, where up to 7 listings were displayed.
• You should be aware that Local SEO is an ongoing marketing strategy, not fixed term. That your profile should be kept up to date, similarly to a profile on other ratings websites (TripAdvisor is a good example) and the importance of providing us real reviews for publication.
• Currently, due to Google’s recent Local SEO changes, we are not offering a guarantee on these services

SEO packages based on the number of keywords per month. While our Consulting Engagements are dynamic from month-to-month, our Keyword Specific packages mean that our efforts remain on the same keywords.

It is then your perogative to decide when you want to increase the number of keywords that we work on every month, as you rank on Page 1 for all Keywords or your traffic needs change.

• About 80% of the industry sells SEO based on number of keywords. This is why we offer these options of service.
• About 20% of the industry have more of a consultative approach. This is why we offer the Maintenance, Normal and Aggressive options
• Our work with the different approaches follows the same processes with minor differences in reporting only
• You have the option of buying either way, however, you would only apply one approach to any website as they are all fully encompassing services
• The consulting approach allows you to increase keywords without extra charge
• The # of keywords requires an upgrade to increase keywords.

• SEO as a service is designed to “optimise” the way a website (and the business it supports) performs in the search engines 
• SEO really should only be seen as a foundational (albeit an important one) building block to a robust marketing strategy 
• SEO does not do anything outside the relationship between the search engines and websites
• Typically (but not always) this translates into an improvement in traffic to the website 
• A limitation of SEO is that this is not always the case. In some industries there is limited “stock” for search traffic 
• Assuming a successful campaign does send more traffic to a website, the next limitation of SEO is that it does not take responsibility for converting that search traffic into more or better leads. In fact, the implementation of an SEO campaign may even work against this 
• Conversion rate optimisation is the service which creates value here. This can be invaluable when working together with meaningful SEO 
• SEO does not build a database for prospect nurturing. Nor does it nurture 
• SEO is not part of a sales process either it does not convert leads to sales
• The major players can also randomly change the rules, resulting in degradation of results. You should be prepared for this with a communication strategy for clients in the off chance Google has a major shift in the future

• Success in SEO means the website being SEO’d is ranking well in Google for the keywords being targeted in the campaign. This means at a minimum, most keywords are on page 1 of Google. Many keywords will hopefully also be within the top 3 positions
• This will be reported on with the monthly SEO Ranking report
• Typically this will also mean an increase in organic (free), search driven traffic to the website
• This will be reported on with the monthly traffic reports generated from Google Analytics (assuming access to Google Analytics has been given)
• A successful SEO campaign will also ensure that your business is represented strongly and professionally when people search for the business specifically
• These are the basics of a reputation management campaign
• There are many listings for the business in business directories etc, taking most places in Google page 1
• All entries related to your brand are written professionally and correctly represent your key messages (this depends on your adherence to appropriate quality checks).

• Initial audit and research
• Penalty analysis
• Keyword recommendations
• Initial benchmarking
• On page recommendations
• Update approved on page recommendations
• Beginning of authority enhancements through building backlinks
• Business Directories
• Social bookmarks
• Guest blog posting
• Unique articles (not connected with your brand)
• Social Media shares

• Correct website quality issues
• Ongoing on page improvements
• Ongoing authority improvements
• Business Directories
• Social bookmarks
• Guest blog posting
• Unique articles (not connected to your brand)
• Social Media shares
• Monthly reporting and recommendations

• Quarterly full SEO profile audit to ensure compliance with Google’s quality guidelines
• Actively disavow backlinks we do not believe are compliant with Google’s quality guidelines

• These results appear in the organic listings, not the paid listings and not the maps listings
• So the idea with this is that when people are searching for your products, they find your business (the business we are doing SEO for) first and contact you about doing business.
• i.e. In positioning your website on the top of Google for the keywords people use when searching for the your products and services, you will enjoy free targeted traffic from the search engines
• Another part of SEO, often ignored, is optimising your brand on search engines when people are specifically researching your business. Part of this is reputation management, however SEO itself should help this by providing quality content on business directories and other properties when they directly represent the brand. These elements of SEO should not be inaccurate as this can have a negative impact on this. This is why you are required to quality check these parts of the campaign
• Traffic from search engines is highly desired as prospects are often in a purchasing frame of mind when searching for what they need. They are in the market to buy when they search for your products. So the conversion process to a lead or sale from search engine traffic is often a lot higher than other forms of interruptive styles of advertising
• Paid traffic from search engines is also getting more and more expensive. As such, despite the early investment required to position a website well, over time the ROI from SEO traffic can be much higher than that from paid traffic.