Local Search Engine Optimisation (SEO)

Our SEO tool analyses your website and gives you step-by-step instructions on how you can optimise for Google®, Yahoo® and Bing®. All it takes is a few clicks, and then you can get back to business.

Local Search Engine Optimisation (SEO)

Do you want more sales and traffic to your Business or Website?  How well optimised is your website?

What's Included in Local SEO

We offer 3 Local SEO Options:
  1. Basic Local SEO Ideal for a business looking for a suburb based local SEO presence.  Includes 5 Keywords.  Duration: (Recommended) 12 Months
  2. Normal Local SEO Includes 10 Keywords.  Duration: (Recommended) 12 Months
  3. Advanced Local SEO Ideal for a business looking for a capital city (or other city or regional hotspot) based local SEO presence.  Includes 15 Keywords.  Duration: (Recommended) 12 Months
  4. Multi Location Local SEO.  Includes 25 Keywords.  Ideal for businesses with up to 5 locations, working on a local SEO presence for each of the locations.  Duration: (Recommended) 12 Months
Local SEO depends on the repeated citation of your business’s Name, Address and Phone Number (NAP).  So you will need to provide this information, presented exactly as it needs to be illustrated in local directories as well as the following; 
  • Website URL. 
  • Hours of operation 
  • We would request 2 reviews per month.


Note if we are creating new Google profiles, they often require a postcard with a PIN to be sent to the business location. We need this PIN to activate the account. So often the setup process can take 3/4 weeks to complete, assuming prompt delivery of the Google PIN.

  • We will take the correct NAP (Name, Address, Phone) from you
  • We will either create a new Google Places profile or optimise the current one
  • We will approve reviews provided and post them to the Google Profile, from different sources at different frequencies to keeping them looking organic.
  • We will build citations in local directories using the NAP given
  • We will approve other reviews provided, and use these ones for posting on the business’s profile on the directories such as Yellow Pages etc.
  • We will provide a Monthly Google Maps Ranking Report, Analytics Report & Work Report

The “local SEO placements” area of Google changes quite frequently. The types of things that change include:
  • The map moving from the right hand side of the page (among Adwords listings) to the left (within SEO listings)
  • The number of listings displayed on page 1 changes.
  • At the writing of this document, a recent change was to both move the local listings within the organic SEO results, and reduce the number of page 1 local listings to 3. This made the local SEO listings much more competitive than they were previously, where up to 7 listings were displayed.
  • You should be aware that Local SEO is an ongoing marketing strategy, not fixed term. That your profile should be kept up to date, similarly to a profile on other ratings websites (TripAdvisor is a good example) and the importance of providing us real reviews for publication.
  • Currently, due to Google’s recent Local SEO changes, we are not offering a guarantee on these services

Basic  (Suburb)


Advanced (City/Region)


Multi (Up to 5 Locations)


SEO (#Keywords Specific)

SEO packages based on the number of keywords per month. While our Consulting Engagements are dynamic from month-to-month, our Keyword Specific packages mean that our efforts remain on the same keywords.

It is then your perogative to decide when you want to increase the number of keywords that we work on every month, as you rank on Page 1 for all Keywords or your traffic needs change.

5 keywords


10 keywords


15 keywords


20 keywords


30 keywords


60 keywords


100 keywords


150 keywords


300 keywords


On Page Issue Fixes

Any website, whether it’s a newly built project or a very old website that’s just never had much SEO attention paid to it, will have a number of On-Page issues on it. These are our charges for fixing those On-Page errors.

To get an indication of how many errors you may have on a website, we highly recommend that you request a free SEO audit and our team will come back to you with a number of issues on the site.

When you put through a recurring, monthly consulting SEO engagement on a website, as part of our monthly SEO efforts, we already solve and improve these On-Page SEO problems.

Up to 100 Issues


101 - 250 Issues


251 - 500 Issues


501 - 1000 Issues


1001 - 2000 Issues


2001 - 3000 Issues


3001 - 4000 Issues


4001 - 5000 Issues


Our SEO Products

We offer two styles of SEO.  One based on specific numbers of keywords, the other based on a consulting approach to SEO. These are just different ways of presenting SEO as a service to help you with their different approaches to SEO
  • About 80% of the industry sells SEO based on number of keywords. This is why we offer these options of service.
  • About 20% of the industry have more of a consultative approach. This is why we offer the Maintenance, Normal and Aggressive options
  • Our work with the different approaches follows the same processes with minor differences in reporting only
  • You have the option of buying either way, however, you would only apply one approach to any website as they are all fully encompassing services
  • The consulting approach allows you to increase keywords without extra charge
  • The # of keywords requires an upgrade to increase keywords.
Note: We also offer Link Building packages and OnPage fixes packages separately.  These two services are included already in our SEO services and are only there to support businesses that do other elements of SEO in house. i.e. You do not need to purchase link building on top of one of our SEO packages as it is already included.

What is Search Engine Optimisation (SEO)?

Search Engine Optimisation (SEO) is the process of improving the position of a webpage on Google’s results for a particular keyword phrase or set of keyword phases.  The end goal is to generate more website traffic and sales.

What is Local Search Engine Optimisation (SEO)?

Local Search Engine Optimisation (SEO) is a subset or branch of Search Engine Optimisation (SEO) that specifically relates to local keywords.

Why Search Engine Optimisation (SEO) is important?

  • 80% of people use the internet when they need to find product or service locally.
  • In the UK today, 3 out of 4 people buy products and services online.
  • Of those who shop on the high street, 60% prefer to research online first. 84% of online transactions start with a search engine.
  • 90% of search engine users will never go past the first page of results. 100% of our clients have seen improved Google ranking positions.
Would you benefit from a steady stream of enquiries generated via Google?

SEO Service Overview

Research & Analysis
The first step in each of our SEO campaigns is to learn about you, your business and your competition.  By understanding your business objectives and your industry we are able to research and plan a bespoke SEO campaign tailor made just for you.  This initial analysis will give us an understanding of where your website currently stands in terms of its overall search performance.

Keyword Strategy
From our initial research of your business and industry we are able to develop a list of keyword phrases we believe will be profitable pursuing.  These keyword ideas will be presented to you, sorted by monthly search volume and our perceived "ranking difficulty". Together, we’ll select a list of target keywords.

Link Strategy
Off-page SEO is the single most important aspect of any SEO campaign. Today, old-hat SEO techniques such as building large quantities of low-quality links no longer help improve a website's ranking positions.

Our link strategy is based on the latest best practices in the industry and revolves around acquiring and securing high quality backlinks that help improve your website’s Domain Authority, and thus its ability to rank in Google and other search engines.

Content Marketing Strategy
Each month our team of diversely trained writers and content marketers will produce articles, press releases, video, infographics and other content that will appeal to your target market.
The content we create will not only help to generate social signals and natural backlinks, but it also enhances the authority and image of your brand online.

Each month we will provide you with a detailed report highlighting the improvements achieved in the previous 30 days, showing increases in organic traffic and ranking positions.  Moreover, with your account manager never more than a phone call away you can request any of the key metrics or ask any questions you like at any time during the month.

Our Guarantee: Improved SEO Performance Or Your Money Back
We’re so confident in our ability to improve your website’s SEO performance that after 12-months of running a campaign with us, if your website has not seen an improved SEO performance we will refund your money back in full.
Our guarantee promises that over the course of a 12-month period you will see improved Google ranking positions on an agreed subset of keywords (not every single keyword we are tracking) – or a 50% increase in the amount of organic SEO traffic driven to your website when compared to the start point of the campaign.
Our guarantee requires you to allow us to implement all the SEO actions we recommend and fully participate in the information we require from you, otherwise it will be void.

SEO Limitations

  • SEO as a service is designed to “optimise” the way a website (and the business it supports) performs in the search engines 
  • SEO really should only be seen as a foundational (albeit an important one) building block to a robust marketing strategy 
  • SEO does not do anything outside the relationship between the search engines and websites
  • Typically (but not always) this translates into an improvement in traffic to the website 
  • A limitation of SEO is that this is not always the case. In some industries there is limited “stock” for search traffic 
  • Assuming a successful campaign does send more traffic to a website, the next limitation of SEO is that it does not take responsibility for converting that search traffic into more or better leads. In fact, the implementation of an SEO campaign may even work against this 
  • Conversion rate optimisation is the service which creates value here. This can be invaluable when working together with meaningful SEO 
  • SEO does not build a database for prospect nurturing. Nor does it nurture 
  • SEO is not part of a sales process either it does not convert leads to sales
  • The major players can also randomly change the rules, resulting in degradation of results. You should be prepared for this with a communication strategy for clients in the off chance Google has a major shift in the future

SEO Is Working When:

  • Success in SEO means the website being SEO’d is ranking well in Google for the keywords being targeted in the campaign. This means at a minimum, most keywords are on page 1 of Google. Many keywords will hopefully also be within the top 3 positions
  • This will be reported on with the monthly SEO Ranking report
  • Typically this will also mean an increase in organic (free), search driven traffic to the website
  • This will be reported on with the monthly traffic reports generated from Google Analytics (assuming access to Google Analytics has been given)
  • A successful SEO campaign will also ensure that your business is represented strongly and professionally when people search for the business specifically
  • These are the basics of a reputation management campaign
  • There are many listings for the business in business directories etc, taking most places in Google page 1
  • All entries related to your brand are written professionally and correctly represent your key messages (this depends on your adherence to appropriate quality checks).

Our SEO Process

Initial Month
  • Initial audit and research
  • Penalty analysis
  • Keyword recommendations
  • Initial benchmarking
  • On page recommendations
  • Update approved on page recommendations
  • Beginning of authority enhancements through building backlinks
  • Business Directories
  • Social bookmarks
  • Guest blog posting
  • Unique articles (not connected with your brand)
  • Social Media shares

Regular Monthly Jobs

  • Correct website quality issues
  • Ongoing on page improvements
  • Ongoing authority improvements
  • Business Directories
  • Social bookmarks
  • Guest blog posting
  • Unique articles (not connected to your brand)
  • Social Media shares
  • Monthly reporting and recommendations

Additional Regular Quarterly Jobs
  • Quarterly full SEO profile audit to ensure compliance with Google’s quality guidelines
  • Actively disavow backlinks we do not believe are compliant with Google’s quality guidelines

SEO Purpose

Search Engine Optimisation (SEO) is the process of optimising a website so it appears on page 1 in the search engines (primarily Google) for the search phrases prospects who do NOT know of the website or business use, when searching for the products and services that the business and website attempt to sell

  • These results appear in the organic listings, not the paid listings and not the maps listings
  • So the idea with this is that when people are searching for your products, they find your business (the business we are doing SEO for) first and contact you about doing business.
  • i.e. In positioning your website on the top of Google for the keywords people use when searching for the your products and services, you will enjoy free targeted traffic from the search engines
  • Another part of SEO, often ignored, is optimising your brand on search engines when people are specifically researching your business. Part of this is reputation management, however SEO itself should help this by providing quality content on business directories and other properties when they directly represent the brand. These elements of SEO should not be inaccurate as this can have a negative impact on this. This is why you are required to quality check these parts of the campaign
  • Traffic from search engines is highly desired as prospects are often in a purchasing frame of mind when searching for what they need. They are in the market to buy when they search for your products. So the conversion process to a lead or sale from search engine traffic is often a lot higher than other forms of interruptive styles of advertising
  • Paid traffic from search engines is also getting more and more expensive. As such, despite the early investment required to position a website well, over time the ROI from SEO traffic can be much higher than that from paid traffic.

SEO Guarantees


The purpose of this section is to give you some guarantees. A big part of setting these guarantees is in understanding how SEO works today in a competitive sense, by locations and industry. As the online landscape evolves, so does SEO. As such, at times we will need to review and adjust these guarantees. Getting this right is important to not only ensure you get value for these services, but to also set expectations accurately at the start of new engagements.

We base (and update) our guarantees based on what we believe is a reasonable expectation and timeframe for successful SEO.

Our Guarantees are only applicable for 10 Keyword, normal SEO Services and above. There are no guarantees for the 5 keyword or Maintenance packages.

The guarantee for the Normal and Advanced SEO Packages are based on 20 keywords and the guarantee for the Aggressive SEO campaign is based on 30 keywords. Please see details on our Service Guarantees below:

Low Competition SEO Niche - Service Guarantees

Type of Service Covered By This Guarantee:

• Small Businesses
• Local Businesses with Low Competition (City Wide)
• Local Businesses with Low Competition (Suburb Based)

Example Businesses

• Local Tile Installation & Removal (Suburbs Based Only)
• Local Private Investigators (Suburbs Based)
• Local Stone Restoration & Repairs (Suburbs Based & City Wide)
• Local Beauty Salons & Therapists (Suburbs Based Only)
• Local Mechanics, Auto Repairs, Servicing (Suburbs Based Only)
• Local Signage (Suburbs Based Only)
• Local Packers, Packaging, Movers (Suburbs Based & City Wide)
• Local Gardening (Suburbs Based & City Wide)
• Local Farm Stays (Suburbs Based & City Wide)
• Local Backpackers (Suburbs Based & City Wide)
• Local Personal Trainers (Suburbs Based Only)
• Local Builders (Suburbs Based Only)
• Local Storage (Suburbs Based Only)
• Local Building & Pest Inspections (Suburbs Based Only)
• Local Accountants (Suburbs Based Only) 
• Local Photographers (Suburbs Based Only)
• Local Pool Builders (Suburbs Based Only)
• Local Solar Companies (Suburbs Based Only)
• Local Dog Training & Grooming (Suburbs Based Only)
• Local Wedding Planners (Suburbs Based Only)
• Local Floors and Installers (Suburbs Based Only)
• Local Entertainers (Suburbs Based Only)
• Local Eye Care & Optometrist (Suburbs Based Only)
• Local Pool Builders, Inspectors, Installers (Suburbs Based Only)
• Local Dog Trainers & Groomers (Suburbs Based Only)
• Local Cleaners (Suburbs Based Only)
• Local Fireplaces (Suburbs Based Only)
• Local Handymen (Suburbs Based Only)
• Local Furniture Stores (Suburbs Based Only)
• Local Panel Beaters, Smash Repairs (Suburbs Based Only)
• Local Grocery Stores (Suburbs Based Only)
• Local Fabricators (Suburbs Based Only)
• Local Metal Recyclers (City & Suburbs Based)
• Local Security (Suburbs Based)
• Local Driving Schools (Suburbs Based)
• Local Swimming Trainers (Suburbs Based)
• Local Bedding Stores (Suburbs Based)
• Local Supermarkets (Suburbs Based)

If you are unsure whether a campaign fits this Low Competition Guarantee level, please ask our team AT THE START OF THE CAMPAIGN.

Guarantees We Honour For Low Competition Campaigns:

• 50% Keywords in Page 1 over 6 Months
• 80% Keywords in Page 1 over 12 months
• 90% Keywords in Page 1 over 18 Months

Medium Competition SEO Niche - Service Guarantees

Type of Service Covered By This Guarantee

• Small & Medium Businesses (City Wide & Suburbs Based)
• Local Businesses with Medium & High Competition (City Wide)
• Local Businesses with High Competition (Suburbs Based)

Example Businesses

• Local Builders, Renovations, Extensions, Gazebos (City Wide)
• Local Mechanics, Auto Repairs, Servicing (City Wide)
• Local Weight Loss (City Wide)
• Local Doctors (City Wide and Suburbs Based)  
• Local Eye-Care & Optometrist (City Wide)
• Local Personal, Yoga & Fitness Trainers (City Wide & Suburbs Based)
• Local Security (City Wide)
• Local Jobs, Recruitment (City Wide)
• Local Panel Beaters, Smash Repairs (City Wide)
• Local Storage (City Wide)
• Local Cleaners (City Wide)
• Local Forklifts (City Wide)
• Local Tile Installation & Removal (City Wide)
• Local Private Investigators (City Wide)
• Local Fabricators (City Wide)
• Local Car Sales (City Wide and Suburbs Based)
• Local Skin & Beauty Care Clinics, Treatment, Surgeons (City Wide and Suburbs Based)
• Local Childcare & Learning Centres (City Wide and Suburbs Based)
• Local Vets, Vet Clinics, Hospitals (City Wide and Suburbs Based)
• Local Furniture Stores (City Wide)
• Local Financial Planners (City Wide)
• Local Beauty Salons & Therapists (City Wide)
• Local Fireplaces (City Wide)
• Local Electricians (City Wide & Suburbs Based)
• Local Loans (City Wide & Suburbs Based)
• Local Car Hire, Rentals, Transfers (Suburbs Based Only)
• Local Restaurants, Accommodation & Hotels (Suburbs Based & City Wide)
• Local Real Estate (Suburbs Based & City Wide)
• Local Business Coaches & Consultants (City Wide)
• Local Building & Pest Inspections (City Wide)
• Local Painters & Decorators (City Wide)
• Local Accountants (City Wide)
• Local Photographers (City Wide)
• Local Pool Builders (City Wide)
• Local Solar Companies (City Wide)
• Local Dog Training & Grooming (City Wide)
• Local Wedding Planners (City Wide)
• Local Floors and Installers (City Wide)
• Local Entertainers (City Wide)
• Local Psychologists (Suburbs Based & City Wide)
• Local Dentists (Suburbs Based & City Wide)
• Local Plumbers (Suburbs Based & City Wide)
• Local Architects (City Wide)
• Local IT Solutions (Suburbs Based)
• Local Hair Salons (City Wide)
• Local Fashion Stores (City Wide)
• Local Handymen (City Wide)
• Local Digital Marketing/Online Marketing (Suburbs Based Only)
• Local Marketing & Advertising Agencies (Suburbs Based Only)
• Local Lawyers (Suburbs Based Only)
• Local Social Media Marketing (Suburbs Based Only)
• Local SEO Companies (Suburbs Based Only) 
• Local Web Design & Development (Suburbs Based Only)

If you are unsure whether a campaign fits this Medium Competition Guarantee level, please ask our team AT THE START OF THE CAMPAIGN. 

Guarantees We Honour For Medium Competition Campaigns:

• 50% Keywords in Page 1 over 6 Months
• 70% Keywords in Page 1 over 12 months
• 80% Keywords in Page 1 over 18 Months
• 90% Keywords in Page 1 over 24 Months

High Competition SEO Niche - Service Guarantees

Type of Service Covered By This Guarantee

• Nationwide Businesses
• Ecommerce Stores
• Local Businesses with Extremely High Competition (City Wide) Example Businesses
• Local Digital Marketing/Online Marketing (City Wide)
• Local Marketing & Advertising Agencies (City Wide)
• Local Lawyers (City Wide) • Local Social Media Marketing (City Wide)
• Local SEO Companies (City Wide)
• Local Web Design & Development (City Wide)
• Local Business Coaches & Consultants (City Wide)
• Local Insurance (City Wide)
• Local Car Hire, Rentals, Transfers (City Wide)
• Local News (City Wide)
• Local IT Solutions (City Wide)
• Online Courses (City Wide)
• App Development
• Travel, Holidays & Tours
• Local Software
• Financial Markets
• Online Fashion Stores
• Online Shopping Stores
• Nationwide Businesses
• Major Nationwide Franchises


• 25% Keywords in Page 1 over 6 Months
• 50% Keywords in Page 1 over 12 months  
• 75% Keywords in Page 1 over 18 Months
• 90% Keywords in Page 1 over 24 Months

If you are unsure whether a campaign fits this High Competition Guarantee level, please ask our team AT THE START OF THE CAMPAIGN.

Businesses With No SEO Guarantees

Type of Websites/Service Not Covered By Guarantees

• Extremely Competitive National Businesses
• 5 Keyword SEO Campaigns
• Maintenance Campaigns Example Businesses
• Digital/Online Marketing (Nationwide)
• Lawyers (Nationwide)
• SEO Companies (Nationwide)
• Graphic Design (Nationwide)
• Web Design & Development (Nationwide)
• Insurance (Nationwide)
• Software (Nationwide)
• Domain Names & Web Hosting (Nationwide)
• Builders (Nationwide)
• Weight Loss (Nationwide)
• Mortgages (Nationwide)
• Finance (Nationwide)

There are other industries that will also fit this category.


No Guarantees

We endeavour to deliver the best possible results but these niches are too competitive to be able to reliably predict results in a way that we can formulate guarantees.

What Our Guarantees Mean

When We Do Not Meet Our Performance Commitments

When a service we are running goes into a guarantee status, we simply keep working on the campaign until the minimum performance criteria of that campaign is met. We do this at no charge. We start billing again once we meet our minimum performance criteria. This is not a money back guarantee, it’s a guarantee we will meet our performance commitments.

Guarantee Conditions

For a guarantee to be valid and executable, the following criteria must be valid:

1. There are no pre- existing Google penalties or algorithmic demotions in place on the client’s website at the start of the engagement. These will be picked up following access to Google Analytics and Google Webmaster Tools and fed back to you during the first month of the campaign.

2. All on page recommendations we have suggested are agreed to and implemented in a timely fashion. Where revisions are made to our recommendations, we have reviewed and agreed to those revisions, ensuring the on page work remains consistent with our target keywords

3. All off -page SEO work is quality checked and approved for publication in a timely manner

4. There are no major changes to the Google algorithm during the period which change the way websites rank and also require changes in the SEO process

5. All payments for servicing the campaign are up to date

What We Do

If you want a constant stream of traffic to an easily discovered website, it comes with constant updating as well as link building.

We offer SEO services tailored for business focusing on a local audience, or larger audience or e-commerce website, plus businesses in highly competitive markets.

Social Media
Our Social Media product is suitable for clients with high social currency (that is, the viability of a brand to be shared on social media – in short, brands that may seem interesting or cool in today’s generation).

If your brand is relatively new and you want to increase awareness of their business, Social Media can make that happen.

PPC (Pay Per Click)
If you want fast traffic and immediate results or conversions, then PPC is the ideal solution. It is independent of any ranking algorithm and with the right budget and right keywords, you can rise to the top by optimising your bid and maintaining a high-quality score with Google.

Web Design
If your website is not user-friendly or doesn’t have an appealing look and feel,  Our SEO-ready websites are built and developed on premium WordPress themes. 

Since websites are quickly becoming the primary way to communicate with potential customers, it's critical to offer the best experience possible.

Content Marketing to cater to all your content needs. Our content is guaranteed to be well-crafted and all original to ensure that it is SEO and reader-friendly.

Brand Design crafted by our creatives team. This is ideal for businesses who want to build their brand and impress their clients through premium-quality and exceptional designs that are made to reflect the business and the brand’s identity.

Aside from that, we also offer other bundles and ad hoc services to help your business.

Frequently Asked Questions (FAQs)

Website Design: Frequently Asked Questions (FAQs)

How long does it take to finish the development?
Our website development service normally completes within approximately 3 weeks for the Basic Web Design Package, approximately 3 to 4 weeks for the Basic Web Design plus Content Package, and depending on the scope of the web development, 4 to 6 weeks or more for the Advanced Web Design Package. Please note that these timelines can be met as long as all requirements (intake forms, payment, content, access credentials, etc.) are provided to us before the design phase begins.

Does this include hosting?
Name registry, hosting, and server costs are exclusive of this service. However, we would be more than happy to suggest a few hosting providers that offer great products and quality customer support.

What technologies do you use to build your websites?
We use WordPress along with premium WordPress themes. Our themes are built with HTML5, CSS3, JavaScript, and PHP. All our themes also use Page Builders, which allow clients to easily build pages with unlimited layouts through a drag and drop user interface, without the need for coding knowledge.

Why Wordpress?
Our Web Development services is built on the WordPress content management system (CMS) because:
  1. It is the most flexible and easiest to use open-source content management system, with worldwide community support.
  2. It has themes with responsive web design provide optimal user experience across devices so that users navigate the website with minimal re-sizing and scrolling.
  3. Its Dashboards use page builders that: provide a drag and drop interface; allow easy creation of responsive column-based content; and have more than five (5) pre-designed widgets , e.g. Galleries, Testimonial, Blog Feed and many more 
Does your web development package come with SEO?
We will build your site based on architecture that's optimised for SEO.

Where will you build my Website?
We create your site on our own servers first and would only upload to your own website after the Final QA and revisions.

How many revisions can I make before incurring additional costs?
  1. There are two revision points for you. The 1st round of revisions happens after the staging site or initial design is provided. Your client will be given 24 to 48 hours to provide all the design related revisions they need. The 2nd or last round of revisions happens after the content integration is completed. Your client will be provided 24 to 48 hours to relay revisions that are content-related.
  2. Please note that any revisions on the last round would have to be minimal and not amount anymore to design changes or work that would take more than half a day to execute. 
Can I get access of my site while in development?
We strongly discourage providing access to the site during the development phase. The credentials to the site are only turned over once they are hosted in the client server, after the final walkthrough and approval.